[ 16 September, 2009; 6:00 pm to 8:00 pm. ] Through Social Media sites such as Twitter and Facebook you can reach literally millions of potential clients and retain your existing ones. It’s still a relatively new phenomenon but it is one as a business owner you definitely need to be aware of, and ideally get stuck into!

Even if the very thought of setting [...]

Recently I was chuffed that a client who is an accomplished marketing manager in her own right emailed me to ask me for my opinion on how her company should allocate their marketing budget in the year ahead. Interestingly she gave me four possible budgets and asked for my professional expertise on how I would allocate them if I were her.

I thought I’d share my response with you, as I believe the issue of how much to spend and where to allocate it is something that is an issue for many businesses, particularly in the economic climate we find ourselves.

Recently I became the proud new owner of a brand new Blackberry Storm– my first foray into the world of 3G phones. Despite the fact that it makes complete sense for me as a business owner and power internet and email user to combine phone technology with electronic communication, I still waited…

With all the scare-mongering that is going on in the media at the moment surrounding the downturn, recession, depression or basically badly blown out economy (or at least as they would have you believe), you could be forgiven for pulling down your blinds and hanging up the ‘out of business’ sign in your shop front. [...]

So I’m fresh back from my first ever business trip to New York (with a little time for pleasure of course) who I had been reminded on several occasions prior to departure were ‘2-3 years ahead of Australia when it comes to online marketing’. But from my few days experience with the few people I [...]

What do you do if you are about to go to a city on the other side of the world for a business event where you know nobody and have never been before? Network online prior to departure of course!