Recently I was chuffed that a client who is an accomplished marketing manager in her own right emailed me to ask me for my opinion on how her company should allocate their marketing budget in the year ahead. Interestingly she gave me four possible budgets and asked for my professional expertise on how I would allocate them if I were her.

I thought I’d share my response with you, as I believe the issue of how much to spend and where to allocate it is something that is an issue for many businesses, particularly in the economic climate we find ourselves.

Throughout my career I’ve landed myself some pretty cushy numbers. There was the free one year round-the-world trip ticket and digital camera gig I scored from a travel agency in London, all because I decided to do a pitch to them. I didn’t work for them. They didn’t know me from a bar of soap. [...]

The first thing I thought I’d share with you is an incredible stats I heard whilst at an internet marketing seminar last Friday.
Did you know that the average Australian now spends $1900 per year online?
Of course there are always going to be people who spend nothing and those who spend a whole lot more than [...]