Recently I was chuffed that a client who is an accomplished marketing manager in her own right emailed me to ask me for my opinion on how her company should allocate their marketing budget in the year ahead. Interestingly she gave me four possible budgets and asked for my professional expertise on how I would allocate them if I were her.

I thought I’d share my response with you, as I believe the issue of how much to spend and where to allocate it is something that is an issue for many businesses, particularly in the economic climate we find ourselves.

With all the scare-mongering that is going on in the media at the moment surrounding the downturn, recession, depression or basically badly blown out economy (or at least as they would have you believe), you could be forgiven for pulling down your blinds and hanging up the ‘out of business’ sign in your shop front. [...]

Recently an old work colleague came to me and said she was going to set up her own business. She asked me how to go about getting it set up in the fastest and most cost effective and time effective manner.
What I loved best about her approach is that she came to me as a [...]