Recently I was chuffed that a client who is an accomplished marketing manager in her own right emailed me to ask me for my opinion on how her company should allocate their marketing budget in the year ahead. Interestingly she gave me four possible budgets and asked for my professional expertise on how I would allocate them if I were her.

I thought I’d share my response with you, as I believe the issue of how much to spend and where to allocate it is something that is an issue for many businesses, particularly in the economic climate we find ourselves.

If you haven’t noticed that the word Twitter is somewhat of a ‘buzz word’ at the moment, you must have been living under a rock. But the question is, should you be doing it and what are the tangible results it can return?
Worldwide traffic to Twitter.com reached 10 million visitors in February 2009, up a whopping [...]

Like many out there, I’m a busy working mother. And with a 2 year old and a 5 year, getting to the supermarket is a veritable nightmare between the ‘I wants’ and the ‘no you can’t haves’, the embarrassing potty training incidents in the aisles (think puddles) and the attempts at innocent stealing.

So I was soooo excited when someone told me that shopping for groceries online was FINALLY available in the regional area where we live. I’d used online shopping in England for 2-3 years before I left and came to Australia in 2004 and had been missing it ever since.

Signing up was as easy as getting an email account and to keep things easy…

Yvette Adams director of the Creative Collective, a creative agency from Queensland, Australia gives her speech at the Stevie Awards for Women in Business held in New York City, November 2009.

We think we’re still in shock but on Saturday we won another business award - Queensland Small Business Chamions Specialised Small Business!
Last year I was crowned Queensland Young Entrepreneur of the Year at the same awards but at age 31 I was ‘too old’ to compete in the Young Entrepreneur Category so it was out [...]